Yale-NUS and Hakuhodo Singapore team up to create the college kingfisher mascot

Kingfisher.jpgWhen Singapore's first liberal arts college called for a communications agency to create a mascot that embodied its College's virtues, it turned to Hakuhodo Singapore.

With an aim to redefine liberal arts and science education for a complex, interconnected world, Yale-NUS College had run an intensive multi-agency pitch, Hakuhodo Singapore impressed with its vibrant mascot design, a well-thought through rationale and attention to detail.
Kingfisher 2.jpgThe Yale-NUS College Mascot - 'Halcyon' -  emerged as a representation of the blue-eared kingfisher species found in rarity in Singapore. The orange-and-blue mascot, colours of Yale-NUS, found ready acceptance as it also encapsulates the core identity of a young academic institution in quick and confident ascension, ready to take on the world.

Tanner Nagib, Regional Client Service Director & Digital Director at Hakuhodo Singapore said, "As an integrated advertising and communications agency, it is our responsibility to go beyond what the brief entails. What started out as a mascot design brief quickly turned into an opportunity for Hakuhodo to develop materials that reflect the College's ethos and identity that infuse elements of youthfulness, creativity, curiosity and an adventurous spirit."

The Yale-NUS mascot - together with the corporate identity guide - will be launched and thereafter used in milestone Yale-NUS College events. Hakuhodo Singapore is honoured to have played its part in creating an icon for the College - and adding a feather in its own cap.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.