Droga5 NY’s Ted Royer and D&AD’s Bruce Duckworth to present at AdFest 2017

March 17 2017, 10:22 am | BY Kim Shaw | No Comments

Ted Royer_Campaign Brief 2016 -thumb-400x357-239042.jpg369310_4435623e3af94171a5ef247530a80115.jpgAdFest has confirmed that Ted Royer (left), chief creative officer at Droga5 in New York and AdFest 2017 grand jury president, and Bruce Duckworth (right), joint chief creative officer and chief executive officer of globally renowned design studio Turner Duckworth and D&AD President, will join the program at AdFest 2017, which runs from 22nd to 25th March in Thailand.

Royer’s session is tantalisingly titled: ‘The Party You Can’t Go To and the Universe in Your Head’. He’ll explore two fascinating yet completely unrelated angles: firstly, he’ll suggest a stance that brands can have in the world, before telling the story of an unsung creative who never stopped trying.

D&AD president Bruce Duckworth is also joining the program, and his session is titled, ‘Design At the Centre’.

Says Duckworth: “It’s hard to think of a successful, modern brand who’s not putting design excellence at the centre of their world.”

His session will explain why this is so, while sharing insights into the success of Turner Duckworth – the studio he founded in 1992 with David Turner, which now has offices in London, San Francisco, and New York. The company is a creative force to be reckoned with, employing around 90 people, of which 75 are designers.

Turner Duckworth works with some of the most culturally significant brands in the world from Amazon, Coca Cola, Google, entrepreneurial brands such as Elemis, and the band Metallica. Duckworth has won over 300 design awards including D&AD Yellow pencils, the inaugural Cannes Design Lions Grand Prix, a Grammy award, amongst others.

Likewise, Royer is one of the advertising industry’s most inspirational creators, helping Droga5 grow to an agency of around 600 employees. Along the way, Droga5 has been named Agency of the Year nine times, is the only agency to appear on the Advertising Age A-List over six consecutive years, and was named one of Fast Company’s World’s Most Innovative Companies in 2013. Most recently, Droga5 was named Agency of the Year by both Advertising Age and Creativity.

Tickets to ADFEST 2017 are now selling via www.ADFEST.com.

The festival will take place 22nd – 25th March 2017 at the Royal Cliff Hotels Group in Pattaya, Thailand.