Rasna Insta and Scarecrow India tell the story of evolution through weighted down students

Rasna 3.jpgRasna, the world's largest fruit juice concentrate, has released yet another film, this time for its instant mix variant called Rasna Insta. This is after it has already released the much talked-about 'Pyarelal ke bachpan ka pyar' film, a few weeks back. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the film has been produced by Chrome Pictures.

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The film, targeted towards kids and mothers, shows how kids today get tired after a long day in school, and how they crave for instant refreshment without any wastage of time. The same has been highlighted in a quirky and interesting manner, through this film.
 
Rasna 2.jpgThe film starts with a stereotypical class teacher (played by film industry veteran Mushtaq Khan) teaching his students about how it took 5 million years for humans to reach from the hunched ape civilization to the modern generation. A student gets curious and asks the teacher that why did it take them that long to stand straight, and questions if they didn't have Rasna Insta that time. The whole class bursts out laughing at this point.
 
The kid reaches home along with his friend, where the mother tells them that to stand straight they don't need 5 million years, but only 5 seconds, followed by the product window where we show how Rasna Insta energises you in 5 seconds. The product window shows the evolution chart, but with the student this time.
 
Rasna.jpgThe film is accentuated with a retro-styled quirky song titled 'Thake thake se bacche' which plays as the students are leaving school and all of them are hunched with the burden of books, making them look like the hunched apes. It reminds you of the famous choreography walk shown in Pink Floyd's 'Another brick in the wall' music video.
 
The brand's promise is highlighted with its tagline, 'Energetic taste without time waste'.
 
Manish Bhatt, Founder Director, Scarecrow Communications says, "When the brand proposition says Energetic taste without time waste, so should its communication be. So we decided to take a dig on Darwin's Theory of Human Evolution and give it a quirky spin-off, that resonates with the young generation of today."
 
Piruz Khambatta, Chairman and Managing Director, Rasna, has empathetically mentioned that, "We always improvise on our products, keeping in mind the interest of our consumers. Rasna is totally committed to provide healthy fruit drink at a very affordable price to its consumers and that is why Rasna Insta is the fruitiest and most fortified beverage with 21 vitamins and minerals. A drink that can be made in only 5 seconds giving instant energy".
 
Credits -
Creative Team : Manish Bhatt, Raghu Bhat, Joybrato Dutta, Vaishakh Jhunjhunwala, Yatin Vaidya, Gaurav Vaswani, Prashant Patanakar, Tushar Chinchawalkar
Account Management Team : Mangesh Mulajkar, Prerana Suvarna, Sajesh Soman
Client: Rasna International (Piruz Khambatta, Binaisha Khambatta, Shobhan Dhruva)
Production House : Chrome Pictures
Director : Vijay Veermal
Producers : Poonam Wahi, Napolean Daniel Amanna
Special thanks : Amit Sharma
Cast: Mushtaq Khan, Sivansh Kotia, Niyati Joshi, Saiyyam Bhasin
DOP : Tapan Basu
Art : Urvee Ashar & Shipra Rawal
Costumes : Hemal & Urmi
Production Controller : Sandeep Gupta
Product Specialist : Goldwyn Fonseca
Post Producer : Dutta Yewale
Music Director : Arjunna Harjaie
Singer : Anubhav Singh
Lyrics : Manish Bhatt
Sound Engineer : Chester Misquitta
VO : Manasi Scott
Editor : Meghna Manchanda Sen
Online Editor : Sunil Pathak
Colorist : Navin Shetty
Make Up : Shailesh Pawar
Hair : Sneha Sawant
Senior Accountant : Kalpesh Darji
Location : Ranveer Rajput (Sanskriti Arts)
Storyboard : Vikas Girkar & Amol Tupone
DA : Akshay Panchal
ADs : Abhishek Singh & Sahil Parashar
Trainee : Gopal Verma
Assistant Producer: Tanvi Shinde
Assistant Cinematographer: Rajesh Nare
Gaffer: Javed
Art Assistants : Kalyani Shah, Rizwan Thakur, Satya Shekar & Sayalee Thakoor
Costume Assistant : Swati
Product Specialist Assistant : Austin Rodrigues
Post Supervisor : Sanjay Malvankar
Music Director's Assistant : Samyuktha Narendran & Shayan Chakraborty
Sound Engineer Assistants : Rishi Rawtani & Tommy Monteiro
Accountant : Vikas Tambe
Post Production Assistant : Abhishek Singh

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