Levi's dedicates the month of March to celebrate unstoppable women who have shaped their world

huma 14_new.jpegFor more than 80 years, the Levi's brand has obsessed over women's denim. The brand that invented the original blue jean in 1873, created the first-ever blue jean for women back in 1934 and revolutionized women's fashion forever.

While women's jeans have evolved substantially in the last 80 years, the women who wear Levi's jeans today are just as unstoppable as those pioneering women who first donned Lady Levi's jeans.

VIEW HUMA QURESHI'S VIDEO
Levis.jpgThis International Women's Day, Levi's has dedicated the month of March to celebrate the unstoppable women who have shaped their world, on their own terms. A world in which she has made choices, broken rules, refused to give up on her dreams, and survived battles that would have broken most others.

Levi's has journeyed the length and breadth of India to capture the stories of a few such remarkable women and are celebrating their achievements.

B60T3379.jpgIndia's first and youngest village Sarpanch with an MBA degree, Chhavi Rajawat gave up a lucrative corporate job to reshape the face of rural Rajasthan by serving her people.  Sapna Bhavnani has never been one to let hurdles in her life keep her from bouncing back; she comes out stronger and more determined to win every time. Anjali Lama has had a remarkable journey from sashaying down the ramp at one of the top events on India's fashion calendar, to smashing a series of glass ceilings. Despite coming from outside a typical Bollywood clique, to now being on every celebrity's speed-dial, the success story of Tanya Ghavri has been nothing short of meteoric. Huma Qureshi (pictured at the top) has spent her career challenging all possible Bollywood norms while still emerging a winner with every power house performance. Mallika Dua has been making the world funnier one tweet and Dubsmash at a time, while Dilshad Master has never let cancer keep her from accomplishing anything she set her mind to. Bandana Tewari has made her mark as a sartorial narrator of fashion from Bombay to Bali, juggling work and motherhood with style no matter what life threw at her.    

It is through these women's' stories, and thousands more like them across the country, that Levi's best expresses its authenticity and commitment to shaping lives on a broader canvas.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.