IPG Mediabrands launches Ansible in the Philippines led by Jay Arellano as MD

Jay Arellano.jpgIPG Mediabrands has launched Ansible in the Philippines. Ansible is a specialist, full-service mobile marketing and technology agency offering services including strategy, media planning and buying, marketing and analytics as well as UX, creative, technology, development and enterprise solutions.
As part of the launch, clients will enjoy access to global mobile publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, best practices and patented technologies including "HARKTM" a second-screen gaming technology and the "MiBeaconsTM" platform that allow brands to leverage location-based advertising. In addition, brands will have access and proprietary insights based on Ansible's newly-released MDEX, an extensive global study assessing the "mobile readiness" of brands based on both mobile presence and performance.
Ansible will be led by Jay Arellano as Managing Director (pictured). With over 15 years in the digital industry, Arellano will oversee the agency's offerings including premium and proprietary mobile inventory, enabling clients to creatively and effectively connect with targeted audiences in real-time.
"Mobile is the future of communication and, as recently highlighted with the launch of the MDEX, an immense opportunity for marketers to connect and customize user experiences. With the launch of Ansible, we are strengthening a key pillar of our agency's technology offering as we continue to harness the power of dynamic marketing," said Venus Navalta, CEO of IPG Mediabrands Philippines.
Commenting on the launch, Arellano said, "In an ever-complex and fragmented ecosystem, coupled with the rapid rise of mobile, the launch of Ansible provides us with the tools and capabilities to help clients navigate the mobile marketing landscape and drive into the future."
Scott McBride, Chief Digital Officer IPG Mediabrands APAC added, "Ansible is a key growth driver for IPG Mediabrands across the region and it's fantastic to see the next addition to the Ansible family happening in the dynamic Philippine market." He continues, "With smartphone adoption growing at pace in Asia it is important for brands to make strategic mobile decisions beyond simply 'media', this is where the holistic Ansible offering is unique and powerful."

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