GOVT Kuala Lumpur wins Australia's Future Asset Management International's account

FAMI.jpgEstablished financial investment firm, Future Asset Management International or FAMI from Australia has appointed GOVT Kuala Lumpur to take charge of building its brand story and engage with the local investing community through digital and on-ground activations.

A forward-thinking investment firm, FAMI chose GOVT Kuala Lumpur for its vision, which is aligned to FAMI's philosophy of investing for a better future and giving back to the society through its socially responsible funds. GOVT's mantra "For the Betterment of Good" is testament to the agency's commitment to the client, brand and the greater good.
FAMI's Group Marketing Manager Yass Benjamin said, "We've met GOVT a few times and have talked over the brand direction at length. We're just glad that they got it right the first time and really understand what we're all about ahead of the brief."

The campaign is slated to kick off with a Brand Film, a website revamp and a streamlined content strategy in the coming months.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.