FCB Jakarta fires up Hansaplast Koyo patches and encourages people not to buy open packs

| | No Comments

Koyo.jpgHansaplast Koyo is a classic pain relief patch. The brand was lost in the clutter of other koyo brands and the main problem was people were buying loose patches from the pack for their specific needs. Even shopkeepers were selling it like that. The idea was to create a behavior change so that buyers don’t accept open packs or loose patches. FCB Jakarta also tried to seed the thought that if the pack is open, it’s not warm enough.