Dentsu Jayme Syfu Philippines use familiar road signs to promote the use of daytime headlights

Dentsu Jayme Syfu Philippines twists familiar road signs in a print campaign for Yamaha Motorcycles. By turning motorcycle headlights on during the day serves as an early warning tool for motorcycle riders to be seen by other pedestrians and vehicles even in the most challenging road conditions. 

Credits – Chief Creative Officer: Merlee Jayme. Executive Creative Directors: Rey Tiempo, Gary Amante. Creative Director: Rachel Villanueva. Art Director: Gary Amante. Copywriter: Rey Tiempo. Senior Art Director: Ronie T. Villanueva