Charles Cadell, Nicolas Menat + Rupen Desai join APAC Tambuli Awards Overall Executive Jury
The APAC Tambuli Awards is putting together a world class jury to judge this year’s awards show.
The pioneer award show globally to celebrate effective advertising for good, the APAC Tambuli Awards has added Charles Cadell (APAC CEO McCann Worldgroup), Nicolas Menat (CEO Asia, Publicis One), and Rupen Desai (Executive Vice Chairman, Edelman Asia Pacific, Middle East & Africa), to the 2017 Overall Executive Jury, chaired by Matt Eastwood, Worldwide Chief Creative Officer at J. Walter Thompson.
The awards attract entries fro Asia, Australia and New Zealand and honors brands that do good and do well. Brands that show the seamless integration of creativity + human good + results.
The overall executive jury determines which among the gold winners deserve to be elevated to grand prix, and from among the grand prix winners, they choose the top winner to receive the platinum award.
Commenting on his appointment Desai (pictured left) said, “Most brands, whilst trying to rise about the noise and clutter with their messages are in effect, ending up becoming part of the very same noise and clutter. Brands with a clear and motivating purpose, on the other hand, have the ability to be genuine north stars. North stars that serve as a centralized organizing principle driving all activities, not just limited to a one-way communication. Celebrating the brands that do this well at Tambuli allows us, in effect, to celebrate the most effective and impactful brands around the region.”
Cadell (pictured top left) fwho has judged several times previously said: “As consumers increasingly select goods based through the lens of their socially driven and ethically based ecosystems, purpose driven marketing, done well, continues to outperform on behalf of Clients brands. Improving the bottom line while driving human good is something we can all get behind.”
Menat (pictured top right) commented, “We are living one of the most important moments we have ever seen in the history of advertising: the digital revolution is changing consumers’ behavior. If the fusion of marketing and technology unleashes an extraordinary creative potential, we should never forget that brands need to have first a clear purpose to open the hearts of consumers. I am very honored to participate to the Asia-Pacific Tambuli Awards and see how the best creativity can transform human behavior in this technology-fueled world.”
Case study entries to the Tamuli Awards must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. It is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Entries are accepted from Asia, Australia and New Zealand.
Deadline for submission of entries is March 30, 2017. The complete list of categories and entry form are available here. For inquiries, email bernadette.zulueta@uap.asia.