Bawah island appoints Dragon Rouge Singapore for global branding and advertising duties

Dragon Rouge Singapore has been assigned branding and advertising duties for one of the region’s most anticipated new hospitality brands, Bawah. Positioned as a rare eco-system experience, Bawah is a cluster of 6 untouched islands – a protected archipelago – located midway between Singapore and Kalimantan in the Anambas Islands.

“Opportunities to help create such an amazing brand come very rarely, and we are honoured to have been engaged by the team at Bawah. The primal beauty of Bawah is truly special, and thanks to the team behind this unique development, it is now a protected reserve hosting stunning biodiversity”, commented Zayn Khan, CEO of Dragon Rouge in Southeast Asia.

“Probably the best way to describe the Bawah experience is ‘natural luxury’ – raw nature combined with a refined product. The pristine islands and lagoons make you want to explore – to lose yourself in an unknown world, while the nature-inspired architectural design and unpretentious service style create a feeling of pure, unaffected luxury. Add a strong sustainability drive, and you have the perfect ingredients for a great brand”, added Khan.

On the appointment of Dragon Rouge, Balachandran Navaratnam, Director of Sales & Marketing at Bawah, commented “We needed a brand agency that could work with us to craft a unique story and help translate it into a different kind of hospitality experience. The brand identity and launch communications will be key to building awareness, but it’s the experience that will build the brand. Dragon Rouge understood this and demonstrated the kind of holistic brand partnership we were looking for.”

With the ambition to create a self-sustaining zero carbon footprint, Bawah aims to conserve the pristine nature of its eco-system through the use of the latest technologies in renewable living and permaculture. Thanks to the initiative of the owners, Bawah is already a marine park by law.