Tui the buffalo encourages farmers to return home in a film via GREYnJ United for Tesco Lotus

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Tui.jpgDuring the dry season in Thailand, many farmers leave their hometown to find a job in Bangkok in order to provide financial support to their family. While they manage to raise money, happiness is in decline as families are separated.

Tui 2.jpgTesco Lotus, with the collaboration of various government sectors, initiated a project called ‘Tesco Lotus Pracharat’ (Plantation Project). Inspired by the wisdom of his Majesty King Bhumibol, the project helps farmers develop self-reliance by educating and training rural communities to grow other crops instead of rice during the dry season. Tesco Lotus would then buy all their vegetables and sell them in their supermarkets around the country. Thus, helping local farmers generate extra income, but most importantly, keeping families together.

To raise awareness of the project and encourage farmers to return to their hometown and their families, Tesco Lotus launched an internet film starring ‘Tui’, a buffalo with unique skill sets. The campaign is supported with in-store collateral and on social media.

Credits

Client: Tesco Lotus

Corporate Affairs Director: Salinla Seehaphan

Head of Communication and Sustainability: Charkrit Direkwattanachai

Sr. Corporate Communication Manager: Puntarika Susuntitapong

Media Planning and Even Manager: Netsai Lakkananuwat

Chief Creative Officer: Jureeporn Thaidumrong

Executive Creative Director: Andrew Chu

Creative Director: Thaweesak Nummariarattana

Creative Team: Chatchawan Moonpradub, Vipas Koomsa-ard, Taywin Navakunsuntorn

Account Service: Kanaporn Hutcheson, Nichanan Tunduan, Pattrawan Muangsaisan                  

Agency Producers: Kanoksak Kanchanachutha, Kidthunsamur Thongdang, Thanyaporn Damprasert

Traffic Manager: Warangkana Naksakul

Production: Vanilla Film

Director: Apiruk Pangseepirom

Producer: Pavaranan Kanpairoh

Cinematographer: Akkarapong usakul

Production Designer: Kanung Damkaew

Editor: Songsak Visittipackdeekun

Post Producer: Pawinee Ekwinai

Sound Production: Cinedigital

Sound Designer: Wuthichai Kanchankan

Music Composer: Terdsak Janpan