The Body Shop Indonesia awards Phibious Indonesia integrated digital and content duties

The Body Shop Indonesia has awarded their integrated digital and content business to Phibious Indonesia, following a multi-agency pitch. The scope of work includes Social Media Management, Content Development, Digital Media and Influencer management.

Commenting on the development, Aryo Widiwardhono, CEO, The Body Shop Indonesia, said, “The Body Shop has been an iconic brand in Indonesia, leading the beauty care market for 24 years. However, we believe it’s time for us to extend our appeal with the Indonesian millennial, and renew our vows with our loyal users, who have changed their media consumption habits over time. Which is why we have adopted a ‘digital-only’ marketing strategy – the first of it’s kind in Indonesia. After a rigorous pitch process, we found the right amount of passion, understanding for the brand, hunger and ideas in Phibious. We are glad to have them as partners, and looking forward to working with them in winning our consumers’ hearts.”

To this, Anish Daryani, CEO, Phibious Indonesia (pictured above) added, “We were inspired by The Body Shop Indonesia’s purpose – ‘Enrich, not Exploit’. There is a different sense of pride working for a brand that’s actively taking measures to give back to the community and environment. We want to use this as an opportunity to challenge the status quo and create the much needed disruption in an otherwise-clichéd beauty category. Working with their energized and driven marketing team creates tremendous scope to innovate and create new brand experiences for consumers in an omni-channel environment. Phibious is committed to offering the very best to The Body Shop, and start a long, mutually gainful journey.”