Director Reynald Gresset joins The Sweet Shop's roster for South East Asia and MENA

Reynald Gresset.jpgThe Sweet Shop has signed up Reynald Gresset to its roster of directors, for Southeast Asia and MENA.

Gresset's passion for poetic, vibrant imagery and a preference for real people, locations and natural light, all stem from his days as a young camera operator for international news outlets, travelling from Afghanistan to China and Lebanon to South America. His work has been praised for its power of creative expression and his people-centered storytelling.
Gresset's desire to constantly evolve as a director and master the craft of filmmaking prompted his transition into commercials. His cinematic filmmaking captures powerful human experiences in campaigns for brands including, Google, Honda, Heineken, National Geographic, Chase, Lexus, Peugeot, Renault, Toyota, Activision, Mitsubishi and Mass Effect. He also helmed a huge Samsung content campaign featuring Wayne Rooney, Lionel Messi and Cristiano Ronaldo.

"I've been watching The Sweet Shop for some time and came to realize it had a very rare relationship with its Directors and working partners," said Gresset. "The company's approach is entirely personal, but there's also a global reach through its network of offices that offers a Director like me, unbeatable opportunities."

Daniel Ho, Managing Director of The Sweet Shop Asia said, "With Reynald's vast capabilities and beautiful artistry, we are really eager to get to him working with Asian and Middle Eastern agencies and brands. It's great to be growing our international roster with such distinguished directors."

"Reynald is a special talent. He embodies a unique type of constantly evolving international director," added Paul Prince, CEO and Managing Partner of The Sweet Shop. "He's experienced, agile and hugely talented at moving fluidly between brands, genres and narrative styles. I'm enormously excited to see the work we'll create together."



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