Publicis Singapore appoints Sharim Gubbels in the role of creative director of Social

Publicis Singapore has appointed Sharim Gubbels, as Creative Director of Social. Gubbels further strengthens a formidable social unit which has successfully integrated social media into broader brand conversations, sweeping local and regional marketing effectiveness awards in the past three years.

These accolades include Scoot being named Client Marketer of the Year for the third year running at the Marketing Excellence Awards 2016. The decision to strengthen the Publicis Singapore social team coincides with a growing social roster including brands like Audi, Nespresso, OCBC and Sadia, underscoring the growing importance of the agency’s social business.

Lou Dela Pena, CEO, Publicis Communications Singapore, said, “Social and content are now staples in today’s communications mix and Sharim brings depth and experience in this space. I am confident that Sharim’s expertise will be important for many of our clients within the Publicis Communications Hub to continually lead the change and deliver creative excellence across all touch-points.”

Gubbels arrives from social agency We Are Social, and is armed with a stellar reputation in the digital and social space. He has creatively led major Singaporean brands such as Singapore Airlines, and global accounts like Lenovo. Gubbels’ stellar portfolio of work over his 17 years of experience has garnered an enviable mix of multiple creative and effectiveness awards under his belt for social and digital work at CCA, Spikes Asia and New York Festivals awards.

Gubbels also added, “Publicis Singapore has gone through an exciting and ambitious shift over the last few years, and I can’t wait to help make social-led work an even bigger part of that story.”