PostVisual Korea creates a virtual reality love story for innisfree starring actor Lee Min-Ho

4_raw material.jpgA new virtual reality film from innisfree, the Korean beauty brand made from natural ingredients, lets you go on a date with Korean actor Lee Min-Ho, and measures just how much the heart-throb makes your heart...throb.

"Someday in Jeju," introduced last September in innisfree's flagship stores in Seoul and Shanghai, invites customers to don a pair of VR goggles and strap a heart-rate monitor on their index finger.

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5_wind effect.jpgThe user finds herself "driving" a convertible along a beautiful road by the ocean, only to stop and pick up a hitchhiker, who lowers his sunglasses to reveal the big brown eyes of Lee Min-Ho.

"I have a place I want to go with you," he whispers, reaching out a hand to lead the user through the beautiful green tea plantations and forests of Jeju island, a Unesco World Heritage site that's also where innisfree originated.

A film of one swooning user going through the VR experience, where her heartbeat rate doubles to 179 beats per minute, has garnered 7 million views on YouTube and social media platform SNS.

6_interaction.jpg"In order to create our VR experience so immersive that we literally make female consumers' hearts beat, we developed a special VR camera that allowed us to capture extremely close-up scenes," said Hyun-Bok Jung, PostVisual's creative director of this campaign. "Therefore, we were able to bring both realistic and romantic experience to life, as if the participants were at the scene."

Added Eun-A Seol, CCO of PostVisual: "We will continue to create captivating, and stimulating VR content that will break down the boundaries between the real and virtual world."

"Someday in Jeju" follows another VR work by PostVisual for innisfree, "Jeju Flying Bike." Customers to innisfree's store in Shanghai Disneyland got to climb onto a stationary bike, don VR goggles and "fly" to Jeju Island.

"Someday in Jeju" is being rolled out to innisfree stores in other Asian cities.

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