J. Walter Thompson appointed to drive the Republic of Singapore Navy's recruitment

Peter Womersley.jpgThe Republic of Singapore Navy (RSN) has appointed J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark the Navy's 50th anniversary in 2017.

J. Walter Thompson will partner with AsiaPRwerkz and Mindshare on a jubilee campaign to celebrate "RSN50", which includes a series of events, activations and advertising executions to celebrate the Navy's achievements and pay tribute to the pioneers who have contributed to safeguarding Singapore's maritime interests over the last 50 years.
J. Walter Thompson will also create a recruitment campaign to excite and inspire young Singaporeans to enlist and help chart new waters for the country's navy.

"Singapore Navy is one of the most prestigious and respected brands in Singapore," said Peter Womersley, CEO of J. Walter Thompson Singapore (pictured above). "The commemoration of their 50th anniversary is a tremendous opportunity and we are very pleased and honored to be selected as their agency. We are committed to developing some great work on this iconic brand."

J. Walter Thompson's contract with the RSN will run for three years.

1 Comments

There's one in every port said:

Congrats Chris!
Good win.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.