Innored South Korea's new campaign for Tylenol features a unique headache chicken

Tylenol.jpgEven though Tylenol dominates the headache medication market in South Korea, and has been a proven method of pain relief for decades, many Korean consumers still choose not take anything at all to relieve their headaches. Instead, many Koreans simply trudge on through the pain, some believing it's actually safer to put up with the headache rather than take medicine for it.

VIEW THE SPOT
And then there are those that live under the maxim that "Real men don't take headache medication." This, of course, often leads to more pain and more trouble for headache sufferers trying to get through their day.

Tylenol2.jpgInnored's tvc likens a headache to a chicken on your head. When you wake up in the morning with a headache and avoid taking Tylenol to relieve the pain, things will only get worse as your day goes on.

In the video we see a businessman wake up with an egg in a nest on his head, symbolizing the headache. He reaches for the Tylenol on the night stand, but hesitates and instead chooses not to take it before going to work.

On the bus during his commute, the egg hatches into a chick and eventually becomes a full-grown chicken that can make a mess of his entire day at the office.

Tylenol3.jpgBy humorously highlighting the obvious negative consequences of a day in the life of a typical white-collar person with a chicken on his head, Innored communicates a simple message: 'Don't let your headache get worse and ruin your day. Take Tylenol'.

Rather than making use of computer animation, Innored filmed the entire spot with a real chicken, adding an unpredictable and lifelike feel to the end result.

1 Comments

Lenny said:

New angle on headaches….excellent.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.