BBDO ranked #1 most awarded network in the world in The Directory Big Won Rankings 2016; India ranked #6 creative country; Dentsu Tokyo ranked #3 creative agency in the world

The Directory Big Won Rankings 2016 has just been released which reveal that BBDO is again the world’s most awarded Network. India is Asia’s most awarded country ranked at #6 overall, up from #10 last year. Japan is the only other Asian country to make the Top 20 at #8.

New Zealand had a remarkable performance moving up from #14 last year to #3 this year. Australia is ranked #5 most creative country in the world, down from #3 last year.

In the Top Agencies for Creativity table Dentsu Tokyo is ranked at #3 overall, up from #8 last year. 2016 was not a good year for creativity from the Asian region and sadly no other agency from Asia made the Top 20.

BBDO were easily #1 in the Top Network table with 3,405 Big Won points overall. #2 was Ogilvy & Mather with 2,274 points and Leo Burnett (1,951) and Y&R (1721) were #3 and #4 overall. It is th 12th time in 13 years BBDO has been the top network in the Big Won Rankings. This year BBDO had 6 individual agencies in the world’s top 10 Agencies ranking – Colenso BBDO, Auckland (#1); AlmapBBDO Sao Paulo (#5); BBDO New York (#6); Clemenger BBDO Melbourne (#8); AMVBBDO London (#9); and Impact BBDO Dubai (#10). No other network had more than one in the Top 10.

In total Fifty-four BBDO agencies contributed to the network’s performance, with work for 35 clients.  Twelve finished #1 in their respective markets, including Colenso BBDO in New Zealand, which was ranked the #1 most awarded agency in the world. Other country-leading agencies were Clemenger BBDO Melbourne (Australia), Almap BBDO (Brazil), AMV BBDO (UK), BBDO India, BBDO New York (U.S.), BBDO Pakistan, BBDO Portugal, BBDO Ukraine, Impact BBDO (United Arab Emirates), Pages BBDO (Dominican Republic), BBDO Bangkok and 3SG BBDO (Tunisia). 

Four of the world’s Top Ten most awarded Chief Creative Officers were from BBDO:  Nick Worthington (left) of Colenso BBDO at #2, David Lubars and BBDO New York’s Greg Hahn tied at #5 and Almap BBDO’s Luiz Sanchez at #8. The agency also had the two top most awarded Executive Creative Directors in the world:  Andy Blood from Colenso BBDO at #1 and Bruno Prosperi from Almap BBDO at #2.

Says Andrew Robertson, President and CEO, BBDO Worldwide: “What separates one agency network from another is the ability to deliver work that works for its clients.  The data proves that award-winning work works better.  So topping the Directory Big Won matters. To do so once is good. To do so 12 years out of 13 is great.”

“The Directory Big Won is a reflection of which agencies are delivering the best work across all marketing platforms. That is important in today’s media environment, where people are consuming content in more ways than ever before,” said Patrick Collister, the author of the Directory Big Won. “Clearly, BBDO is doing this better than anyone else, and they are delivering this work year after year.  Other networks are trying to close the gap but, frankly, BBDO is still way ahead of the game.”

2016 was the year of the Kiwis, with Colenso BBDO, Auckland ranked #1 creative agency in the world, followed by Y&R New Zealand at #2. DDB New Zealand makes the Top 20 at #19. New Zealand takes the #3 spot from Australia this year in the Country Rankings. Burger King ‘McWhopper’ via Y&R New Zealand was the most awarded campaign in the world in 2016 followed by DB Breweries ‘Brewtroleum’ via Colenso BBDO Auckland at #2.