Vale accomplished creative Strephyn Mappin - his bone dry sense of humour will be sadly missed

STREPHYN-MAPPIN-Africa.jpgMany in the industry in the Asia-Pacific region will be saddened to hear of the passing of accomplished writer and creative director Strephyn Mappin, who has died in Nigeria of what is believed to be a heart attack.

His daughter Georgia wrote this on Mappin's Facebook page yesterday afternoon, which shocked all who knew him: It's with a very heavy heart I have to announce that my Dad, my hero, Strephyn Mappin died yesterday from what we think was a massive heart attack in Nigeria. I can't believe he is gone, I don't want to believe he is gone - I don't really know what to do. Please just hug your dads tonight and tell them you love them, you just never know when it's going to be the last time.

During his career Mappin, who was principal at his own company Animal Writes since 2011, has worked for O&M, Young & Rubicam, Saatchi & Saatchi, George Patterson and BWM. He's been a copywriter, Creative Group Head and Creative Director. His work has won awards ranging from D&AD, Clio, AWARD, Caxton and Golden Stylus through to multiple local advertising awards and Asian advertising awards. He's worked in most states of Australia, Hong Kong, Taiwan, China, South Korea, the UK and the USA.
STREPHYN-FISHING.jpgMappin grew up in Perth, graduating from Curtin University in 1978 with a BA in English and later studied writing at the Australian Film and Television School, in Sydney. He is also the author of over 20 novels and collections of short stories, which have been translated into 6 languages, and has worked part-time for over 10 years as a manuscript assessor for Driftwood Manuscripts. He was also the 'S' from popular cartooning duo, S&M Cartoons.

There are currently 127 comments on Facebook in response to the tragic news, including one from Rob Belgiovane, who hired Mappin as creative group head / head of copy at BWM from 2004 to 2011:"Goodbye old friend. 40 years of laughs, love and honesty. I loved you Streph. And I'll miss you madly. All our love to Tina, Zac, Georgia and Caiden xxx."

Adds Channel T creative director Marrianne Little: "He was a lovely, erudite man who's talent and bone dry sense of humour will be sadly missed by many of us in the ad industry."

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