The One Show launches the ‘One Shower’ VR experience to encourage work submissions

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OneShower_Person_Hero_02_NoShirt.jpgTo remind the creative community the deadline for entries is fast approaching, the One Show is launching the “One Shower” – a VR 360 shower meant to help creatives come up with brilliant ideas. After all, anyone working in the industry knows that your best ideas usually come to you in the shower. And thanks to the One Shower VR experience, now you can hop in the shower wherever you are.

To further help creatives get in the award show mood, the One Show created a custom Google Cardboard template shaped like their iconic Pencil award.

Says Kevin Swanepoel, CEO of The One Show: “The old adage is that we’re most creative in the shower, so we decided to help creatives come up with award-winning ideas anytime, anywhere by bringing the shower directly to their device.”

This year, the One Show’s call for entry highlights all the benefits afforded to One Show winners with a campaign called “One is all it takes”. If you haven’t already, submit your work here before January 27th, 2017.