Hemanth Magal, Pierre Robinet and Andrew Harrison bolster OgilvyRED’s strategy team

OgilvyRED has made three new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands.

The appointments see Hemanth Magal (SEA Managing Director, OgilvyOne Consulting, and previous APAC Head of Marketing for TripAdvisor) named as Principal Consultant, e-Commerce (pictured left); Andrew Harrison (previously Chief Operating Officer for O&M’s JV partner Brand Union Asia Pacific) has been named as Principle Consultant, Brand Strategy (pictured right) ; and Pierre Robinet (previously Global Digital Director for Publicis Worldwide) has been appointed as Vice President (pictured centre) with a focused remit in digital transformation and innovation.

Commenting on the appointments, Lucy McCabe, President of OgilvyRED Asia Pacific said, “Since our launch, we have seen unprecedented demand for strategic consulting from clients. Being able to make 3 strong hires at this time of year shows we have developed a robust offer that fuses specialist thinking and delivery to help brands with the transformative modern marketing they need for growth”.

Magal, Harrison and Robinet will join the existing OgilvyRED team of strategists that includes William Adeney (Data and Analytics), Christopher Brewer (Customer Engagement), Paul Hourihane (MarketingTechnology), and Alex Runne who leads the OgilvyRED offering for the network in Mainland China.

“Hemanth, Andrew, and Pierre are a great fit with the OgilvyRED team. Each brings with them a trackrecord of driving growth and innovation for brands.” added McCabe.