Cirkus and Hogarth & Ogilvy Singapore create a range of eyeballs for NSCS’s new campaign

Cirkus teamed up with Hogarth and Ogilvy and Ogilvy Public Relations Singapore once again to delve into a quirky little world. This time, instead of germs, Cirkus has created a range of Eyeball characters to feature in NSCS’s ‘Spot It. Stop It.’ Campaign.

Ministry of Home Affairs has launched an app – SGSecure – to encourage Singaporeans to keep an ‘eye’ out for suspicious behaviour or items, and make a report to the authorities via the app.

VIEW SPOT ONE

VIEW SPOT TWO

VIEW SPOT THREE

VIEW SPOT FOUR

In each of the 4 films Eyeball characters – such as Alert Eye, Kiasu Auntie, Office Worker – take centre stage. You’ll find them in a park, a MRT station, a hawker centre and a clothing store – your typical Singaporean locales.

Romain Borrel directed the team to execute the scripts in a colourful and tactile fashion to make this serious topic accessible to all.

And to really get the message out there, not only are the films online, Singaporeans will see the Eyeball characters (cat and dog included!) around their city! You’ll find them in places like the sides of buses, on the digital screens at a bus stop and inside a train.

Credits –

Xiaoqi Heng

Liyana Soh