Wall Street Journal reports advertisers, agencies in US rethinking their approach after Trump win
According to a report in The Wall Street Journal, agencies and advertisers in the U.S. are rethinking their strategies in the wake of Donald Trump’s Presidential election victory.
It says they fear that they too have misjudged the motivations of their customers, with agencies looking at their ideas, how they collect research and even their staffing policies.
“Some marketers, concerned that data isn’t telling them everything they need to know, are considering increasing their use of personal interviews in research. Meanwhile, some ad agencies are looking to hire more people from rural areas as they rethink the popular use of aspirational messaging showcasing a ritzy life on the two metropolitan coasts. One company is also weighing whether to open more local offices around the world, where the people who create ads are closer to the people who see them.”