Steve Lampert joins FITCH Singapore as Strategy Director for South East and North Asia

FITCH has announced the appointment of Steve Lampert as Strategy Director, Southeast and North Asia. Lampert joins FITCH from ViTRO in San Diego, where he was the Director of Strategy, leading insight and strategy formulation for various clients in apparel, automotive, F&B, hospitality, media and sports categories.

Prior to ViTRO, Lampert has been a key member in other international brand agencies such as Landor San Francisco and FutureBrand Singapore.

Based in Singapore and reporting to Andrew Crombie, CEO of Southeast and North Asia, Lampert will oversee FITCH’s consumer insight and brand strategy teams, and drive FITCH’s thought-leadership in consumer experience.

Andrew Crombie says of the appointment: “At FITCH, everything we do stems from our deep insight into brands and consumers. Steve’s rare ability to understand the dreams and motivations of consumers across cultures will add further power to FITCH’s strategic offer, bringing even greater value to our clients’ businesses.”

A recognised thought-leader in design-thinking methodologies, Lampert has authored a number of white papers, one of which “Louder than Words” for Hub Magazine in the US.