Online marketing agency Web Profits opens Asia doors supported by client Bellamy’s Organic

Online marketing agency Web Profits has opened its second international office this year, setting up shop in Asia after long-term Australian client Bellamy’s Organic requested Web Profits join them in expanding to the region.

ASX listed Bellamy’s Organic, which makes organic products such as formula, cereals and snacks for babies and young children, proposed the Sydney headquartered Web Profits open an office in Singapore after concluding there were no local options that could provide a full multi-channel marketing offering, integrate fully with the brand, and scale campaigns across the South East Asia region.

Bellamy’s Organic, which is experiencing significant demand for its products throughout Asia, incentivised Web Profits to expand its business to the region by agreeing to a long-term contract extension.

In addition to working with Bellamy’s Organic in its key markets of Singapore, Hong Kong and Malaysia, Web Profits will seek other new business opportunities, led by sales director Luke Stronach who will head up the office. Stronach has been with Web Profits for more than seven years and established its Melbourne office in 2013.

Paul Sprokkreeff, managing director of Web Profits (above, right) said, “We have worked with Bellamy’s for three years and over that time have built a highly productive relationship that has seen both their and our business flourish. We are honoured that they have asked us to open a base in Singapore to support their push into South East Asia. For an agency, there can be no greater endorsement from a client.”

Ben Lovitt, marketing manager, digital integration at Bellamy’s Organic (above centre) added, “Having worked closely and successfully with Web Profits for a number of years, it seemed natural that we looked to them first to help us expand our successful digital marketing strategies into South East Asia. To that end we asked if they would consider opening an office to support us in Singapore as they have a deep understanding of our business culture and brand voice, both critical to driving a successful strategy. We are delighted they agreed to support us, and we’re also delighted that we were able to help a great Australian business expand internationally.”

Ben Fitzpatrick (above left), Web Profits strategist and lead on the Australia and South East Asia business for Bellamy’s Organic, said, “The Bellamy’s campaign’s success to date stems from the hard work of our team of industry-leading specialists at Web Profits, who bring their passion, creativity and expertise to every campaign. We’re all excited and eager to build on our success in Australia as we expand to South East Asia.”