Jack in the Box Worldwide India appoints Abinandan Bose as creative director

Jack in the Box Worldwide has strengthened its creative offering with the appointment of Abinandan Bose as Creative Director. Bose will manage and oversee the copy, design and social media teams, and will report to the new President of Jack in the Box Worldwide, who will be announced in the coming weeks.

Bose (pictured left) brings with him almost 12 years of rich experience from his previous stints at JWT, MRM//McCann and Adfactors PR. Over the years, he has been instrumental in conceptualizing and delivering on creative mandates for brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury, SBI, and Goa Tourism to name a few.

Commenting on Bose’s appointment, Roopak Saluja, Founder & CEO, The 120 Media Collective, said, “Abinandan joins Jack in the Box Worldwide at a point in our evolution where we need someone of his calibre and experience to take our creative product to the next level as an integrated communications agency for 2020. I’m personally very excited about what he brings to the party. Watch this space for more in the weeks ahead.”

Bose said, “In the clutter of digital agencies and integrated solution providers, it is a breath-taking opportunity to be appointed as a curator of a clear vision and a highly energetic creative culture. I am excited to be a part of this idea called Jack in the Box. Also, the talented bunch at JITB, gives me confidence that we can shine through as one of the brightest stars in the beautiful world of advertising.”