Iqianjin Internet Finance sticks with J. Walter Thompson Beijing for brand and creative duties

Fintech company Iqianjin Internet Finance has re-appointed J. Walter Thompson Beijing for brand and creative duties.

J. Walter Thompson Beijing began working with Iqianjin in 2015, creating a brand campaign to highlight the brand’s promise of transparency, safety and reliability, in a fast-growing, competitive P2P financial services marketplace. In early 2016, the Iqianjin reappointed the agency again, to continue building its brand.

Over the last two years, Iqainjin has leapfrogged competitors to become one of China’s top 10 P2P financing platforms.

After a competitive three-way pitch Iqianjin has now resigned with J. Walter Thompson for 2017. The agency will develop a brand film as well as work that will be published in print and online to promote the concept of P2P financing to a wider audience. 

“We are thrilled to continue our journey with Iqianjin. This is a highly ambitious, innovative brand in a very dynamic, new space. We’ve come a long way together over the last two years, and we look forward to taking the brand to the next level,” said Jeffrey Yu, Managing Director of J. Walter Thompson Beijing (pictured above).