Hakuhodo partners with Reaktor Japan to provide Innovation Generator for Enterprise digital service

Hakuhodo logo.jpgHakuhodo Japan has announced its business partnership with Reaktor Japan. Hakuhodo and Reaktor offer Innovation Generator for Enterprise, a comprehensive digital technology support service. The service helps companies develop new businesses and digitalize their existing businesses.

Having a long track record of developing outstanding digital products for numerous companies around the globe, Reaktor (headquartered in Helsinki, Finland) possesses various advanced digital expertise ranging from developing IoT services to robot and satellite development. Reaktor also provides low-cost, low-risk development methods at a startup-like speed.
A partnership between the two companies has made it possible to combine Reaktor's ability to bring ideas to life in digital technologies and Hakuhodo's idea-development methods, 'Sei-katsu-sha1'-oriented design skills and networking abilities cultivated over the years.

Digital technology companies are thriving globally. It has become increasingly important for enterprises to apply technology to transform operations, develop new businesses, as well as digitalize existing businesses. Such efforts are actively being made by domestic and overseas companies.

Developed together with Reaktor Japan, Innovation Generator for Enterprise offers a one-stop, comprehensive and integrated support service by organizing new business ideation workshops, prototype development, post-launch growth planning, business restructuring through digitalization, etc.

The service tackles areas such as AI-driven customer service features, virtual showrooms using virtual reality (VR), or IoT systems for existing hardware, by seamlessly integrating market/user research, relevant user interface (UI) and user experience (UX) design, feature implementation planning, as well as product development and post-launch promotion campaigns.

Additionally, the use of lean startup methods minimizes risks while achieving faster pace and higher cost efficiency, compared to conventional business development process. Innovation Generator for Enterprises will be provided to clients in a wide range of businesses.

Together with Reaktor Japan, Hakuhodo will continue to develop services, utilising each other's expertise.

Innovation Generator.jpgInnovation Generator for Enterprise Framework
Innovation Generator team will examine the issues companies face and offer proposals accordingly. Services range from holding 1-Day events like Ideathon or Hackathon to offering comprehensive support for new business development. Entire or partial programs can be provided to match the client company needs.

Workflow Example
1. Hold a workshop with the client. Present cutting-edge cases that use technology and latest consumer trends. Make additional suggestions to produce multiple ideas.
2. Survey and narrow down promising ideas.
3. Refine selected idea further, using advanced methods used globally in business development. Define business model and competitive strategies.
4. Build UX/UI from refined idea and conduct user interviews.
5. Assist in creating a simple P&L (Profit and Loss) statement based on sales forecast and cost of promising idea.
6. Validate the technical feasibility and the UX. Continue user interviews and develop features that are well-received by users.
7. Once features accepted by users are specified, conduct marketing and PR campaigns to support growth of the project.

Reaktor.jpg

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.