Dentsu Sports Asia has entered an exclusive partnership with the Olympic Council of Malaysia

Dentsu Sports Asia (DSA) has announced a four-year tie-up with the Olympic Council of Malaysia (OCM) to exclusively market and acquire sponsors for OCM, further strengthening DSA’s presence in the region building up to Tokyo 2020 Olympic and Paralympic Games.

The partnership follows Dentsu’s appointment to advise and assist the Tokyo 2020 Organising Committee on the formulation of the Games marketing plan and commercial strategies as well as provide support on sponsorship sales, servicing and the licensing programme.

Vice President of DSA and Head of DSA’s Malaysian Office, Stuart Ramalingam said, “We have utmost respect for OCM’s contribution to our nation’s sports achievement and development. It is a great honour to be able to collaborate with them now to further assist them in escalating the profile of our athletes and the various sports in the country in the lead-up to the next Olympic Games in four years. We look forward to bridging OCM with commercial partners and ultimately unlocking the value that sponsorships bring to the local sports industry.”

“It is a milestone collaboration for OCM with an international and reputable marketing agency like Dentsu Sports Asia as we explore new avenues to enhance our marketing strategy,” said OCM president, Y.A.M. Tunku Tan Sri Imran ibni Almarhum Tuanku Ja’afar.

“We are confident that this partnership will take us to greater heights as a dynamic body in the forefront of Malaysian sports and in the right direction towards securing better sponsorships with the Tokyo 2020 Olympic and Paralympic Games in mind,” he added.

Kunihito Morimura, President and CEO of Dentsu Sports Asia, said, “The Olympic Games is the true pinnacle of sport. Locally and globally, there is no bigger platform with which to elevate the profile of sport. As long-time supporters of sports, DSA is privileged and excited to continue contributing to this growth as we lead up to the Tokyo 2020 Olympic and Paralympic Games.”

Besides the Malaysian market, DSA is also looking to secure similar partnerships with other various National Olympic Councils within the region in the build up to Tokyo 2020.

In addition, Dentsu is responsible for the distribution of broadcast rights for the Olympic Games in 22 territories across Asia and Central Asia from 2014 to 2024. This partnership follows closely to DSA’s announcement in June on their collaboration for the 29th South East Asian Games (SEA Games) in Kuala Lumpur next year.