Sabina and GREYnJ United Thailand invite the busty to find their perfect bra match
Sabina is one of the leading brands in the push-up bra category in Thailand.
Earlier this year, they launched their new product line ‘Perfect Bra‘ – a bra designed to help busty women shape their breasts to look naturally perfect. Contrary to push-up bras, Sabina Perfect Bra pushes up your beauty, and not your size.
The bra featured in the TV spot quickly became the top-seller, as consumers only asked for that particular model. So following its successful launch, GREYnJ United was tasked to showcase that Perfect Bra came in a variety of models to match different body shapes and sizes.
A microsite was created to house numerous videos, that in turn, became an interactive and engaging online catalogue.
To relate to the local audience, slang words and Thai sense of humour was part of the script to demonstrate the different features and benefits of each Perfect Bra model. And to really demonstrate that Perfect Bra can make any breasts look perfect, a transsexual talent played an integral role in the storyline.
The campaign is supported with above-the-line media, In-store collateral, as well as social media activities.
Credits – Chief Creative Officer: Jureeporn Thaidumrong. Executive Creative Director: Andrew Chu. Creatives: Matthana Saetiaw, Worrawan Chailert, Nattakit Satitviboon. Planner: Jongkoch Dusittanakarin. Account Service: Kanaporn Hutcheson, Kanokkorn Seehapan, Vorawan Kaewket, PantipaAthayu. Agency Producer: Kidthungsamur Thongdang. Production House: Film Factory. Director: Penek Ratanaruang. Producer: Phuangphaka Rutimanon. Post Production: Spice Shop and PumPumPumPum.