Dave King's LIA Diary from Las Vegas: Day 5

IMG_2035 (1).jpgDave King, ECD, Innocean Australia is Australia's representative on the LIA TV/Cinema/Online Film jury where judging has been taking place in Las Vegas. Here King gives us a rundown of his last day in Las Vegas.

The last day here in Vegas was the best by far. It was long with lots of debate. But unlike panels I've been on before, it didn't feel like there were any network or regional agendas here. And when there was the expected disagreement between judges, it was always objective, never personal. It was a bit weird having the 25 LIAison people behind us watching but when we got to the stage of moving work up and down the rankings, the talking really amped up. It was tough because after filtering the dross, there was tons of exceptional work. We each brought pieces back that had originally missed out on the Shortlist with some moving up as high as Silver. The smarts of the jury and the desire to explain why they thought certain pieces deserved to be considered was very impressive and effective.
The Grand Prix debate was tough. There were five or six pieces that were exceptional with pretty much each judge having a preference, and each with a valid reason for why. Did we get it right? We think so. It was one of those tough ones to tell as there was such quality to choose from. This was the conversation the young guys found the most valuable. They got to witness a lot of compelling arguments and well-delivered passion but missed out on the yelling and hostility that has existed on some juries from time to time.

As I mentioned earlier, it was wonderful not having to sit through the hyperbole often associated with case study videos and just judging the ads on their merit. That said, there were a few spots that benefited from having a simple set up slide explaining the significance of the idea. So if it's an ad that needs a simple explanation to ensure it's understood, then one or two slides of white on black seemed to be the way to go.

Having worked on automotive for the last wee while, I know how hard it can be to get good ideas up. So when I saw this I was full of praise for the agency. It was done to counter the launch of Ford's aluminum bed truck. Watch the film.
This next piece is awesome. We loved it. For taking a completely different way of approaching the problem, in a category where using humour is seen as being a no no. Brilliant. All ten hands went up within a second of playing this. Watch the film.

This next piece was also something I really enjoyed watching. I love the song (Sweet Little Hunter - David Lawrence) and found the film captivating. For me, I really didn't want to see the protagonist's face and wish the rocket was better. Watch the film.

Other highlights were of course meeting other judges from around the world. Every show you judge you walk away from with one or two new mates and this was no different. Getting to spend a few more nights with Mr Craigen was also good. With Jeremy you always know you're going to laugh a lot and enjoy beautiful food and wine. And being able to tack on a two week trip with the family around California was also awesome. Unfortunately, three weeks in this part of the world is never enough, so Barbara, Wayne, if you read this, please invite me back next year. It was brilliant.

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