Campanile Hotels appoints Wunderman Shanghai for strategy, creative, social media + digital duties
Wunderman Shanghai, the largest of Wunderman’s three offices in China, has been appointed as the integrated communications agency for Campanile Hotels. The agency will handle strategy, creative, social media and digital execution, delivering both creative communications and insight-driven digital activations to increase brand visibility and drive results for Campanile in China.
Campanile is part of Groupe du Louvre, headquartered in France and is the second largest hotel group in Europe with a network of more than 1,100 hotels in more than 51 countries worldwide. In March 2015, Jin Jiang International Holdings Co., Ltd. announced that the sale of Groupe du Louvre and its 100% indirect subsidiary Louvre Hotels Group has been completed. Through Starwood affiliate Star SDL Investment Co., Groupe du Louvre was sold to the Luxemburg-based subsidiary of Shanghai Jin Jiang International Hotels Development Co (100% owned by Jin Jiang International).
Campanile is the mid-level premium, economy and limited service hotel brand and has been brought to China to give it a more competitive edge in the hotel industry. Campanile promises a distinctly French flavor to differentiate itself within the growing mid-range hotel sector. It has plans to grow Campanile into 500 hotels in China over the next 5 years.
“We’re honored to bring our unique blend of creativity and data to help grow a fantastic brand like Campanile in China,” commented Bryce Whitwam, CEO of Wunderman China. “It won’t be just about building awareness but conversion as well.”
Li Yukai, CEO of Shanghai Jin Jiang Metropolo Hotel Management Co., Ltd. commented, “We are honored to work with Wunderman on our new launch in China. Their ideas are innovative and refreshing and they really understand our business. They are the ideal combination of a global footprint combined with strong local knowledge.”
Campanile’s first hotel in China will be located in Shanghai on the Bund.