Reuter appointed to handle Hasselblad’s digital duties and PR in China, Hong Kong and Macau

Camera manufacturer Hasselblad has appointed Reuter Communications to manage its digital communications and PR in China, Hong Kong and Macau.

Reuter Communications will be developing a comprehensive strategy to position and raise awareness of Hasselblad as the leader in the professional and ‘prosumer’ camera market. Its scope of work will include managing Hasselblad’s digital and social media communications, influencer outreach program, media and public relations, and brand alliances and events.  The agency’s offices in Shanghai and Hong Kong will be working on the account.

Immediately, Reuter Communications will start work to promote Hasselblad’s 75-year anniversary and its ‘4116 collection’ – a range of exciting products and brand collaborations to mark the anniversary, which includes the ‘Hasselblad True Zoom’ – a collaboration with Motorola.

Perry Oosting, Hasselblad CEO, commented, “Reuter Communications is exactly the right kind of agency for our business today. They have an intricate knowledge of the region’s premium consumer, coupled with the strategic mind and expertise across digital and traditional communications. We’re looking forward to working together to make Hasselblad the camera of choice for professional and prosumers in China.”

“Hasselblad is one of the world’s most iconic brands and its cameras have captured some of the most iconic images of our time. We’re delighted to be working alongside Hasselblad to promote and build its business in China and celebrate its 75th year at the pinnacle of photography,” said Nick Cakebread, Managing Partner, Reuter Communications.