JWT Tokyo + Ishii Clinic create the electro fork and launch world’s first salt free restaurant

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No Salt.jpgHere’s an unusual one from Japan that tackles the global issue of excessive salt intake.

At the Ishii Clinic in Japan, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, which are complications caused by the excessive intake of salt. These patients have become unable to eat flavoursome meals using salts. In this campaign Dr. Ishii aimed to realise a balance between the health of patients and delicious meals with a salt flavour. The Electro Fork and the salt free restaurant were born.