Johnson & Johnson appoints BBDO Japan to handle the creative business for Nicorette

BBDO Japan has been appointed by Johnson & Johnson to handle creative duties for the Nicorette brand in Japan. The agency was handed the account without a pitch. BBDO Japan already works on Johnson and Johnson’s Body Care and Band Aid brands.

Developed in the late 1970s in Sweden, Nicorette is the pioneering brand of nicotine replacement therapy (NRT) and is today a leading brand with various formats sold globally including gum, lozenges, oral sprays, inhalators, tablets and nasal sprays.

BBDO Japan will be responsible for bringing the brand to life, through integrated campaigns, under the successful global campaign “Do Something Amazing”, and to maximise its local impact. Nicorette is distributed by Takeda Pharmaceuticals in Japan.

“We have worked successfully across our brands with BBDO Japan and without a doubt, we trust they will bring their passion and know-how to the Nicorette brand too,” said Xiqiao Liu, Marketing Director at Johnson & Johnson.

“We are delighted to extend our successful relationship with Johnson & Johnson, especially as Nicorette is one of the world’s iconic brands. Giving up cigarettes remains a great challenge for smokers so we need to produce work that can motivate and encourage to maintain their willpower so our work will need to be understanding and compassionate,” Tony Harris, Chief Executive of BBDO Japan (pictured above) commented.