FindDoc engages The Hoffman Agency Hong Kong for PR strategy and stakeholder campaigns

FindDoc, Hong Kong’s first comprehensive medical professional platform, has officially appointed The Hoffman Agency for PR duties, following a competitive multi-agency pitch. The Agency will roll out its PR strategy and stakeholder engagement campaigns with a signature Hoffman style of storytelling, centered on establishing the company as a leader within the healthcare space.

Established in 2011, FindDoc rose in prominence by addressing the need for people in Hong Kong to make well-informed choices with the platform’s vast information on healthcare providers. Offering consumers the convenience of efficiently booking their services on web and mobile, FindDoc is set to revolutionize the healthcare sector.

“Fueled by the team’s ability in understanding our company and the mHealth industry, The Hoffman Agency’s stellar track record speaks for itself as the perfect fit with their breadth of local insights and extensive experience in creative storytelling that was pivotal in our decision to appoint them,” said Ivan Ng, FindDoc’s Founder and CEO. “Aligned with our regional expansion, we are excited to see how their standout creative brings new life to our brand and accelerate its trajectory of growth.”

“In an age where technology is increasingly playing a more crucial role in the healthcare sector, we are thrilled to partner with FindDoc to drive traction for their compelling value proposition and catapulting them to the next level of market leadership,” said Jenny Chan, Vice President of Global Business Development at The Hoffman Agency. “With the addition of FindDoc a testament to our strong startup client portfolio, we look forward to writing their next chapter with our strategic thinking in elevating their visibility and reputation in Hong Kong and beyond.”