Adidas releases second ‘Odds’ film promoting same side footwear via Taproot Dentsu Mumbai

Taproot Dentsu Mumbai has launched the the second ‘Odds’ film in their new Adidas campaign. ‘Odds’ is a pair of shoes for the same foot. The initiative emerged from a simple idea of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers.

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