Saatchi & Saatchi Malaysia and Seven Seas partner with badminton Icon Foo Kok Keong in a three-part video campaign for launch of Nutri-Trio

Foo Kok Keong.jpgSaatchi & Saatchi Malaysia together with Seven Seas Malaysia recently released a three-part video in collaboration with one of Malaysia's most admired badminton icons, Foo Kok Keong, who is renowned for his fighting spirit.

Nutri-Trio was designed for overall health and wellbeing, especially for those of us who pursue an active lifestyle despite our age. The entire campaign was centred on the simple truth that age should never stop you from pursuing your passion. The Agency and Seven Seas wanted to drive home this message through an insightful story, with the message to 'Live your true age, actively'.

Foo Kok Keong 2.jpgFoo Kok Keong3.jpgFoo Kok Keong is the epitome of the "Never Say Die" spirit; a badminton legend that never gave up despite the challenges in front of him. Although there were many setbacks, he fought through it all relentlessly, because of his passion for the game. The three-part film follows Foo Kok Keong from his boyhood days to the time he was part of the unforgettable Malaysian badminton team that brought back the elusive Thomas Cup after 25 years.

Sathi Anand, Executive Creative Director, Saatchi & Saatchi Malaysia said, "We knew we had a great product, but we were reluctant to follow the predictable functional manner in which most health supplements engaged the audience. With Malaysians becoming increasingly obsessed with health and living life to the fullest, we saw an opportunity to inspire them further with a heart-warming story of a true fighter. Hopefully, more Malaysians start realising that age is truly, just a number and live out their passions energetically."

Credits -
Executive Creative Director: Sathi Anand
Copywriter: Pathmarajan Thuraiappah. May Q
Art Director: Jeremy Tai, Lim Seng Seong, Hafidz Othman
Producer: Amin Taib
Account Management: GavinTeoh, Abigail Tan


Mansi said:

Looks VERY similar to this piece of work from Indonesia

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