Proximity wins digital and social duties for all adidas sports performance categories in China

Proximity China has been appointed digital and social agency for adidas China.

Proximity China will be responsible for all adidas sports performance business categories in China including football, basketball, running, training, outdoor and kids. The work will cover digital and social strategy, creative, innovative technology implementation across key campaigns, social content, platform management, social listening, data analytics and management.

Commenting on the win, Clement Yip, CEO of Proximity Greater China, said, “We are delighted to be entrusted with the adidas business in China, and we look forward to doing great work in partnership with such an exciting and iconic brand. This win demonstrates our position as an industry-leader, providing an opportunity to execute an integrated digital solution that combines data, creativity, content and technology to support our client’s business.”