Prodigious Singapore appoints Peter Short as MD
Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in the advertising industry, Short will focus on strengthening existing client relationships, extending the Prodigious global network and driving the local Prodigious business in his new role.
Prodigious brings together specialist production expertise in print, video and digital to help brands deliver their marketing messages to audiences in a creative and efficient manner. It is part of Publicis Communications Singapore and will support the production needs of Publicis Singapore, Leo Burnett Singapore and Saatchi & Saatchi Singapore. Short (pictured) joins Prodigious after successfully leading a similar function in another global networked agency.
Lou Dela Pena, CEO, Publicis Communications Singapore, said, “Peter has a stellar track record, and as we move towards integrating Publicis Communication’s offerings, his unique understanding of brands’ creative needs, in all its various forms, across all channels, will prove an invaluable asset. I am confident that Peter’s leadership will see Prodigious strengthen its position as the delivery solution of choice for our clients in Singapore. And on a personal note, I am so thrilled to be working with Peter again. Not only is he extremely talented, but he is one of the most collaborative and authentic people one can ever hope to work with.”
Jean-François Valent, CEO, Prodigious Worldwide said, “We are very excited to have such an experienced and respected professional as Peter lead our Singapore operations. Prodigious Singapore is a key hub in the Asian market, already serving global clients such as GSK. With Peter’s help we aim to further develop our services for our local and global clients in this part of the world.”
Short added, “I am delighted with the opportunity to lead an extremely talented team in Singapore. Lou and I have worked closely together over many years, and, having seen the exciting evolution of Publicis Communications in the past year, I look forward to working with the rest of the Groupe and leading Prodigious to greater heights.”