MullenLowe Philippines keeps clients and creatives in touch with the DIY Concall Pack

Ad Summit.jpgAd Summit Pilipinas is the biggest advertising event in the Philippines. It is the Cannes Lions of the Philippines and it takes most creatives out of town. Naturally, unmanned conference calls don't go well with clients that demand the perennial presence of their favorite creatives. Three days of no contact simply won't do. So Ad Summit Pilipinas and MullenLowe Philippines created the DIY Concall Pack - a website that lets attendees record and save their concall responses into a nifty shareable pack. Three undisturbed days of party and learning at the Ad Summit, courtesy of a simple website.

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