MullenLowe Philippines + Gulp's 7-Eleven create a violent smackdown for the presidential election

7 Eleven.jpgPeople were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this. So, MullenLowe Philippines used an overlooked Facebook tool - the Event page. MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! They also held live chats to make people realize the value of voting.


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