Kit Ong leaves Y&R Vietnam to join independent agency The Purpose Group as partner

Independent Vietnamese agency The Purpose Group has lured Kit Ong to join the agency as a partner. Ong was previously chief creative officer at Y&R Vietnam and is tasked with the creative renaissance at the multi-disciplined advertising group for clients such as Samsung, Pepsi and Vinasoy.

Ong’s career spans over 25 years with creative leadership positions in agencies across Malaysia, China and Vietnam including Y&R Vietnam, Euro RSCG in Malaysia, and has previously held creative roles at Bates 141, Saatchi & Saatchi and Ogilvy & Mather. He has worked on accounts including Samsung, LG, Toyota, HSBC, Procter & Gamble, Colgate Palmolive, Coca-Cola, Vitaminwater, Fonterra, Guinness, Carlsberg, Lee Jeans and The North Face. In his five years in Vietnam, Ong has won metals at international and regional award shows.

The Purpose Group Managing Director Giang Nguyen said Ong has consistently produced award-winning work in a diversity of categories in every country he’s been in: “Having Kit joining us is the important milestone in our journey to become the best integrated marketing and communications agency in Vietnam. We highly value Kit not only for his award-winning experience, but also for his great belief in the future of Vietnam’s creative industry and local creative talents. We are very excited of the bright future of our truly made-in-Vietnam agency and ability of creating more purposeful communication campaigns.”

On joining The Purpose Group, Ong said: “Becoming an integral part of The Purpose Group affirms my commitment and belief in Vietnam’s positive business environment, and the talent and ambition of the Vietnamese people. I am determined to create the most interesting and surprising work with a distinctive Vietnamese flavor for our clients. I hope and wish to provide a safe haven and cultural space for the most hungry and innovative local talents to shine not just in Vietnam but also on the world stage.”