K3 Singapore picks up two new accounts: Afton Chemical across APAC and SIM University

K3 Communications Singapore has had two new business wins – Afton Chemical Asia and SIM University.

The Afton Chemicals appointment is for creating through-the-line marketing solutions including strategy, creative, advertising, digital, sales support and activation. The appointment followed a hotly contested three-way pitch, and elevates K3 further on the regional stage with works spanning across the Asia Pacific, including China for the fuel additive client.

K3 Founder Goh Wee Kim said, “We are heartened by the recognition and trust that international and regional accounts like Afton have for independents like K3. It attests to the confidence that international clients have with our ability to understand their businesses and to effectively communicate for their brands in an ever-evolving media landscape”.

Creative Partner Nicholas Leong (pictured) added that the synergy between the business approaches of both agency and client played an important role in securing the win. “Besides being an established global leader in the fuel additive industry, Afton Chemical is an organisation run by highly passionate people who are sincere and down-to-earth. I believe our shared dedication to create what’s right for our customers is the Cupid’s arrow that led to our marriage,” he said.

After winning the pitch for SIM University’s Full-time Programmes two years ago, K3 is back to working with SIM University once again. K3 proposed an integrated campaign with a new branding message that urges students to “Join the U That Believes in U”, whatever your goals and aspirations are. The campaign seamlessly blends traditional advertising, BTL, activation and digital together. The campaign is now running in print, digital, online video, in-campus, outdoor and transit mediums.

Goh Wee Kim said: “Here at K3, we are excited to be granted the opportunity to help craft the communications for one of SIM University’s great milestones. It is a great honour to be entrusted with the branding communications of a fine establishment like SIM University. In the campaign, K3 employ a multitude of media platforms to communicate the University’s position as a unique institution – letting students take ownership over the blueprint of their futures. Welcoming them to an immersive university that lays the foundation for and builds up their aspirations. The U that believes in U.”