Bestads Six of the Best reviewed by Chuck McBride, founder/CCO, Cutwater, San Francisco

chuck mcbride.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chuck McBride, founder and chief creative officer at Cutwater, San Francisco.

Best: Ikea. The Ikea catalog is a bible for many and coming up with ideas that keep it fun and interesting would be a pressing challenge. What I liked about this idea the others lacked was self-deprecating humor. All the others seem to try hard to prove themselves with visual escalation where this one remained stark and simple. READ MORE...

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