G.A Brand Design Kuala Lumpur captures Ernie Els to promote The Els Club Malaysia
G.A Brand Design Kuala Lumpur has developed a 30-second TV commercial entitled “The Perfect Round” to promote the exclusive, tropical golfing destination that is The Els Club Malaysia.
South African Els, a former World No.1 pro golfer, features prominently in the film which was shot entirely on location at the club in Malaysia. The script describes the ‘ingredients’ that go into a great round of golf – the early morning alarm, the hours of practice, the highs and the lows, the companionship. It is a rare “behind the scenes” look at what makes a golfer tick – and what all golfers, from a Sunday-afternoon-amateur to Els himself have in common – their passion for the sport. Els narrates the film with his distinctive accent.
G.A worked with Director Farouk Al-Joffery and Producer Perin Petrus at Planet Films, with post production provided by De Touché. The film debuted on Fox Sports during their live coverage of The Open this month.
Further marketing for The Els Club Malaysia brand will happen throughout the course of 2016 as the brand is pushed out to Singaporeans and Malaysians alike with a series of events, tournaments and promotions.