Y&R Singapore + Spectrum Y&R Pakistan turn kites into kites of hope for missing children
June 3 2016, 11:26 am | | 5 Comments
Over 3000 children go missing in Karachi every year. To find these missing children Y&R Singapore and Spectrum Y&R Pakistan transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children’s details printed on them, were distributed in Karachi on the day of Basanth – a traditional spring festival where kites are flown in the thousands. The kite distribution event was held at Mehmoodabad Family Park, a high-risk neighborhood where 7-9 children go missing every day.
5 Comments
http://www.unrwa.org/newsroom/press-releases/kites-hope-commemoration-victims-japanese-earthquake-and-tsunami
Anyone else wondered what it is about singapore agencies with Indian CCOs solving problems in Pakistan?
Nicely done.
Can anyone be expected to recognize a lost child from the ground?
Fifty feet dancing in the air isn’t exactly the side of a milk carton is it?
Two children have already been found. Just thought you should know. More information can be seen on Y&R Singapore’s face book page. Thank you