O&M Mumbai and Watts of Tokyo net Gold in Cannes Film Lions: Silver to Nitto Tokyo and Bronze to BBDO India and Projector Tokyo

The Film Lions at the Cannes Festival of Creativity has seen 5 Lions awarded to Asia. The finals awards presentation of this year’s Festival concluded just moments ago.

Ogilvy & Mather Mumbai and Watts of Tokyo both scored Gold Lions for two of the best film campaigns to come out of Asia for years. A Silver Lion went to Nitto Tokyo and Bronze Lions went to BBDO India and Projector Tokyo.

Ogilvy & Mather won a campaign Gold for their Make Love Not Scars anti-acid attack film campaign. Two executions were awarded – “How to Apply Eyeliner” and “How to Get Perfect Red Lips”.

Watts of Tokyo won Gold for their brilliant Shiseido “High School Girl?” film. The film proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film’s twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.

Nitto Japan’s Silver Lion is for Ocedel “Firefly Man”.

Asia’s two Bronze Lions went to BBDO Mumbai for “#ShareTheLoad” for Procter & Gamble Ariel Matic and “Act of Love” by Projector Tokyo Japan for Sagami Rubber Industries.

Film received 2,801 entries and 70 Lions were awarded. The Film Grand Prix went to Adam&Eve DDB London for Harvey Nichols “Shoplifters”. The spot utilised security camera footage to promote a rewards card for the luxury retailer. “Low budget, rich in narrative and hugely entertaining, it challenged our perceptions,” said Jury President, Joe Alexander, Chief Creative Officer of The Martin Agency.

VIEW THE FILM WINNERS LIST: Film Lions Winners.xlsx