Ogilvy & Mather India makes history by winning all three Agency of the Year titles at the 2016 Asian Marketing Effectiveness Awards
Ogilvy & Mather India was the toast of the evening at the 2016 AME Awards held in Singapore, winning the Agency of the Year title in all the three sections in which the AMEs are awarded – Effectiveness, Media Strategy and Digital Strategy. Never before has any one agency been awarded the top honours in all three award sections in the history of the AMEs.
“I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy,” said Piyush Pandey, Executive Chairman & Creative Director – South Asia
“I’ve said it before and I’ll say it again – we are here to produce business results for our clients. The fantastic AME 2016 wins today are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people,” added Kunal Jeswani, Chief Executive Officer
Gold
1. Effectiveness – Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars
2. Digital Strategy – Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars
3. Digital Strategy – Lifestyle: Ilha de Calma – Daman & Diu Tourism
Silver
1. Effectiveness – Small Budget Marketing Campaign: #EndAcidSale – Make Love, Not Scars
2. Effectiveness – Sustained Success: The Joy Exchange – The Akanksha Foundation
3. Digital Strategy – Digitally Integrated Campaign: Ilha de Calma – Daman & Diu Tourism
4. Digital Strategy – Social: #EndAcidSale – Make Love, Not Scars
5. Digital Strategy – Video: #EndAcidSale – Make Love, Not Scars
6. Media Strategy – Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars
Bronze
1. Effectiveness – Charities, Public Health & Safety & Public Awareness Messages: A For Anthem, The Akanksha Foundation
2. Media Strategy – Digital Media: #EndAcidSale – Make Love, Not Scars
3. Media Strategy – Small Budget Media Campaign: A for Anthem, Akanksha Foundation
4. Media Strategy – Social: #EndAcidSale – Make Love, Not Scars
Other Gold winners are BBDO & Proximity Hong Kong with 2 Gold and 3 Bronze awards for Mars Foods’ “Snickers Hungry Slip ups” campaign and BBDO Guerrero Philippines also picked up a Gold for The Philippines Department of Tourism’s “It’s More Fun in The Philippines” campaign.