Netflix ‘House of Cards’ + REI ‘#OptOutside’ wins Grand Prix awards in Integrated + Titanium Lions

The prestigious Cannes Integrated Lions, presented tonight in Cannes, saw just 13 entries awarded from the 278 entries received. Asia came away empty handed but Australia managed a Silver Lion and New Zealand scored a Gold and Bronze Lion.

The Grand Prix was awarded to BBH New York for Netflix ‘House of Cards – FU 2016’. While many entries succeeded in clever integration across a range of mediums, the winner took this further. “This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed,” said Sir John Hegarty.

The toughest category in Cannes to win in is the Titanium Lions category. It saw only 5 entries awarded from the 254 entries received.

The Grand Prix went to REI “#OptOutside” created by Venables Bell & Partners, San Francisco. This campaign also claimed the Cyber Grand Prix earlier in the week. The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. “The work drew on what was happening in the outside world and attached the brand to the conversation,”said Jury President, Sir John Hegarty, Founder of BBH.

VIEW THE INTEGRATED WINNERS LIST: Integrated Lions Winners.xlsx

VIEW THE TITANIUM WINNERS LIST: Titanium Lions Winners.xlsx